FreshBump

Posted on February 25, 2010 in Product Design:

Beautiful in its simplicity, Tait Oosthuizen’s track bike design pays homage to these minimalist machines through complimenting, not overshadowing the lugged steel frame. The bike, which will be available in local Melbourne, Australia shops soon, references the quality and styling of bike manufacturers past, a time when logos and computer generated laminate graphics would be an affront to the frame builders craftsmanship. Tait Oosthuizen’s design demonstrates the ability for an artist to respect a medium, indelibly adding to it with elegant design, but in the most complimentary way.