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Serviceplan for Amnesty International
Posted on December 25, 2009 in Advertising:

Amnesty International approached ad agency Serviceplan about doing something that would raise awareness of human trafficking. On the 60th anniversary of the Universal Declaration of Human Rights, an actress was put into a transparent suitcase and left on a baggage carousel. The campaign was a rousing success and repeated many times, raising public interest in this cause significantly.
  • Amnesty International approached ad agency Serviceplan about doing something that would raise awareness of human trafficking. On the 60th anniversary of the Universal Declaration of Human Rights, an actress was put into a transparent suitcase and left on a baggage carousel. The campaign was a rousing success and repeated many times, raising public interest in this cause significantly.
    Posted by: FreshbumpBUMP
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