Erin Fortes ‘Sunshine Enema’ Marketing Package

Just like the recent resurgence of vinyl sales has indicated a possible return to the age of more tangible formats for music, Erin Fortes’ innovative marketing package for ‘Sunshine Enema’ works to seamlessly merge the texture of physical packaging with the design and content flexibility of digital formats. The most interesting, and humorous, aspect of the design is undoubtedly the enema shaped memory stick that contains the band’s demos; a design feature that when combined with its ‘pill bottle’ container, demonstrates the creative heft integrated into this offering. Fortes’ design works as a clean and interesting marketing package for the band that doesn’t come off as commercial solicitation, but rather a unique artistic offering.

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