(rī)1 Whiskey
Posted on December 2, 2009 in Product Design:
Beam Global Spirits and Wines redefines rye with company’s first ultra-premium 92 proof (around 42% alcohol) rye whiskey. (rī)1 Whiskey features a light, slightly spicy flavor and a long, luxurious finish, revealing more strongly its dried fruit and cinnamon notes when diluted with water. We must admit, it is a seriously un-whiskey looking designer bottle and logo.